Category Archives: 2010 Saab 9-5

Koenigsegg buys (a) Saab after all?

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Filed under: Saab 2011 Saab 9-5 – Click above for high-res image gallery Koenigsegg nearly owned Saab outright , but at the eleventh hour, the Swedish specialty carmaker backed out of the deal . Losing out on Saab may have been the best thing for Koenigsegg to do financially, but we’re thinking there’s at least some small measure of regret for Christian von Koenigsegg and crew that the deal didn’t happen. So how do you satiate that disappointment? Christian von Koenigsegg bought himself a small piece of the company, taking delivery of a white 2011 Saab 9-5

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Koenigsegg buys (a) Saab after all?

Report: Saab looking to sell cars in China, Russia, Brazil and Mexico

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Filed under: Car Buying , China , Saab , India , Russia , South America , Luxury 2010 Saab 9-5 Aero – Click above for high-res image gallery The next Saab 9-3 will arrive in 2012, so the company is busy digging the sales channels and tributaries that will put the car in growth markets as soon as it gets here. According to Bloomberg , it is negotiating distribution deals in China, Russia, India and Mexico that will give it presences in some locales it hasn’t served since 2008, when General Motors pulled back on Saab commitments, The deals in the works now are for distribution only. Local production in places like China would allow for a far larger magnitude of sales – 5,000 annual sales vs. 50,000, for instance – but Saab’s first aim to to build the dealer network by which it can market and sell its cars effectively

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Report: Saab looking to sell cars in China, Russia, Brazil and Mexico

Saab reportedly planning $150M ad blitz for new 9-5, including iPad app

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Filed under: Sedan , Marketing/Advertising , Saab , Luxury 2011 Saab 9-5 – Click above for high-res image gallery Except for a few very low volume manufacturers, it’s almost impossible to sell any significant number of cars without spending some dollars on advertising and promotion. Yet that’s exactly what Saab has been doing in the months since it was sold by General Motors . Apparently, that’s all about to change in a really big way as Saab prepares to start selling its all-new 9-5 . Because the 9-5 is at the heart of the company’s efforts to reclaim the sales volume it has lost in the last several years, it makes sense that Saab would wait until the new car was ready for customers

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Saab reportedly planning $150M ad blitz for new 9-5, including iPad app

Video: 2010 Saab 9-5 gets workout on Swedish handling track

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Filed under: Sedan , Videos , Saab 2010 Saab 9-5 hits the handling track – Click above to watch the video after the jump For a while there, it seemed like the 2010 Saab 9-5 might have never seen the light of day. Thankfully, that worry has been wiped away, and we’ve now had our chance to experience the 9-5 firsthand in Gothenburg, Sweden. In this video, available after the jump , Saab’s performance integration manager of vehicle dynamics, Stefan Rundquist, pilots the new sedan around a Swedish handling track, pointing out the different features that make the 9-5 an enjoyable steer (complete with moose test footage!). Maybe it’s not the most interesting footage ever released – “We have a high level of front-end grip..

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Video: 2010 Saab 9-5 gets workout on Swedish handling track

First Drive: 2010 Saab 9-5 Aero

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First Drive: 2010 Saab 9-5 Aero The new 9-5 finally arrives. At long last The new Saab 9-5 might not be the most-anticipated new car this year, but it is perhaps the longest anticipated. It replaces a model that had lingered for thirteen years, a glaring testament to Saab parent company General Motors’ fecklessness with regards to its Swedish ward. “Saab was at the bottom of the food chain at GM,” says the brand’s new CEO, Victor Muller, he of tiny exotic carmaker Spyker, which pulled off an eleventh-hour purchase/rescue of Saab in February.

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First Drive: 2010 Saab 9-5 Aero

Report: Saab expects to be profitable in 2011, only needs 80-85k in volume

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Filed under: Saab 2011 Saab 9-5 – Click above for high-res image gallery Just five months ago, Saab was on the verge of liquidation, never to be seen or heard from again. But now that Spyker has purchased the Swedish automaker from General Motors and the company’s finances appear to be approaching normalcy, there is suddenly a bit of confidence emanating from Trollhatten. Saab CEO Jan Ake Jonsson spoke with Aussie site Drive and discussed what it will take for the company to break even and eventually turn a profit. Jonsson claims that Saab could see black ink in the balance sheets by the second half of 2011, provided the company averages 80,000 to 85,000 global annual sales.

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Report: Saab expects to be profitable in 2011, only needs 80-85k in volume