Filed under: Etc. , Marketing/Advertising , Videos , Audi We’ve entered a new age of advertising , friends. One where manufacturers gleefully shill for their own ads instead of actual products. We’ve seen it with the teaser as for the Volkswagen Super Bowl spot, and now Audi has jumped into the game
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Video: Audi teases next Super Bowl spot
Filed under: Etc. , Marketing/Advertising , Ford Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its ” Drive One ” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S.
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Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"
Filed under: Hybrid , Sedan , Performance , Marketing/Advertising , Videos , Infiniti , Porsche , Luxury We don’t imagine that many new-car buyers are cross-shopping their local Infiniti and Porsche dealerships, but there’s at least one segment of the automotive industry where the two automakers both play ball: high-performance hybrid luxury sedans, which may be the single most conflicted niche of the automotive sphere in the known universe. In any case, here we are with the Infiniti M35h and Porsche Panamera S Hybrid . Each one is marketed as both a somewhat greener luxury vehicle and a performance sedan. We’d guess it’s the performance side of the equation that would be most interesting to the majority of buyers, leaving fuel efficiency a welcome bonus
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Video: Followup: Infiniti M35h is world’s "fastest" hybrid
Filed under: Budget , Europe , Marketing/Advertising , Hatchback , Fiat Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee , a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they’ve taken it to Italy for use in the ad campaign for the 2012 Fiat Panda . Italy’s had a tough time of late: just as it was trying to get Berlusconi and his “bunga bunga” in the rearview, its debt crisis went from ‘critical’ to ‘euro-zone threatening,’ austerity measures led to social and labor unrest, and now comes the capsized Costa Concordia and an Italian captain with the unique ability to trip and fall into a lifeboat before his passengers.
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Video: Fiat co-opts Jeep tagline for new Panda campaign
Filed under: Etc. , Marketing/Advertising , Videos , Volkswagen Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it calls an ad for an ad in its ” The Bark Side ” spot.
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Video: How Volkswagen came up with its "Bark Side" Star Wars dog ad
Filed under: Motorsports , Hybrid , Sedan , Performance , Etc. , Marketing/Advertising , Hatchback , Infiniti , Porsche , Luxury Infiniti has started throwing stones at the Porsche Panamera S Hybrid . The Japanese luxury brand aims to pit its M Hybrid against the electrified German five-door in a fight for the title of the world’s fastest-accelerating production full hybrid. How’s that for a mouthful?
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Video: Infiniti teases M hybrid drag race against Porsche Panamera S Hybrid