Filed under: Performance , Marketing/Advertising , Hatchback , Fiat Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That’s one of the big reasons it hasn’t been put on TV yet. You’ll see what we mean when you view the ad, titled “Seduction,” after the jump . It was the foam that made it iffy for the networks.
The rest is here:
Poll: Is this Fiat Abarth ad good enough for the Super Bowl?
Filed under: Geneva Motor Show , Hatchback , Fiat According to The Detroit Free Press , a plus-sized version of the cheeky little Fiat 500 is heading to the Geneva Motor Show in March. Olivier Francois, head of the Fiat brand, has reportedly confirmed that a five-door 500 will be shown in Geneva, and that the new vehicle will be sold here in the United States starting in 2013. Sound familiar?
View post:
Report: Five-door Fiat 500 headed to Geneva
Filed under: Plants/Manufacturing , Hatchback , Chrysler , Fiat When Fiat pronounced that it was planning to sell 50,000 Fiat 500 models in 2011, we were more than a little skeptical. And now that 2011 is in the rear view mirror, it seems CEO Sergio Marchionne is ready to admit that the sales target was not very realistic. CNN Money reports that the charismatic Fiat/Chrysler boss is now calling the 50,000 number “incredibly naive,” adding that the goal was to best Mini Cooper’s 2010 sales total of 45,644.
View post:
Report: Marchionne admits 50,000-unit sales goal for Fiat 500 "incredibly naive"
Marking the entrance of the eccentric Italian coachbuilder to the U.S. market, Castagna Milano has turned to the Fiat 500 once again for three special limousine conversions.
See original here:
Castagna Milano Fiat 500 stretch limo is fit for a president
The Fiat 500 wagon will also be joined in the US market by the high performance Abarth derivative of the model.
See more here:
Fiat 500 wagon to be unveiled in Geneva: bound for US market
Filed under: Car Buying , Performance , Hatchback , Fiat Fiat has announced that the 2012 500 Abarth will be priced from $22,000, *not including destination charges. That’s a healthy jump from the tiny Italian’s $15,500 base MSRP and higher still than the open-air 500C that starts at $19,500. For all that extra lira, buyers get Fiat’s turbocharged 1.4-liter MultiAir engine producing 160 horsepower and 170 pound-feet of torque.
Read more:
Official: 2012 Fiat 500 Abarth priced from $22,000*