Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

Filed under: Etc. , Marketing/Advertising , Ford Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its ” Drive One ” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S.

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Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

Report: GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don’t believe you"

Filed under: Hybrid , Government/Legal , Safety , Hatchback , Chevrolet , Electric What a surprise. Today’s Congressional hearing over the Chevrolet Volt fire and the resulting investigation by the National Highway Traffic Safety Administration turned out to be contentious. The hearing took place in the Committee on Oversight and Government Reform’s Subcommittee on Regulatory Affairs, Stimulus Oversight and Government Spending. Just from the title of the event – “Volt Vehicle Fire: What did NHTSA Know and When Did They Know It?” – it was plain to see that chairman Darrell Issa was not looking to mess around

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Report: GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don’t believe you"

Report: Memo says Bush administration almost pushed GM and Chrysler into earlier bankruptcy

Filed under: Government/Legal , Chrysler , GM , Earnings/Financials 2008 was one crazy, almost surreal year. It was the year when the economy took a nosedive, and the U.S. auto industry nearly ceased to exist.

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Report: Memo says Bush administration almost pushed GM and Chrysler into earlier bankruptcy

Report: House votes to end car czar’s tenure

Filed under: Etc. , Government/Legal The czars – all of them – are dead in the House of Representatives. Even though every “czar” position in government had already been vacated, the House passed a spending bill that officially eliminated the role and forbids the White House from naming more. In some cases, automotive and banking bailouts and executive pay especially, the czar himself was as polarizing as the job he had to do, and the enduring, transformative effects of their work can explain why politicians might target them.

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Report: House votes to end car czar’s tenure

Report: Romney blames Obama for GM layoffs

Filed under: Government/Legal , Hirings/Firings/Layoffs , Plants/Manufacturing , Chrysler , GM , Earnings/Financials “The president is going to go after me. I’ll go after him.” That pretty much sums up every presidential race in recent memory, where it seems attacking the opposing side is just as important as proving your own personal worth. And the 2012 U.S. presidential election, unsurprisingly, is shaping up much the same

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Report: Romney blames Obama for GM layoffs

Report: "Old GM" quietly dead and buried

Filed under: Government/Legal , Earnings/Financials After 103 years of stratospheric heights and immeasurable lows, General Motors Corp. has died. Motors Liquidation Co., or “Old GM,” as it became known during the 2009 bankruptcy reorganization, was quietly dissolved on Thursday, Dec. 15, taking the company’s bad debts and liabilities along with it.

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Report: "Old GM" quietly dead and buried