Filed under: Sedan , Lexus , First Drives , Luxury If This Is The New Lexus, We Can Stop With The Pejoratives So Lexus wants to be taken seriously now. Certainly the brand is a heavyweight – and has been since the moment it launched 22 years ago, changing the luxury market almost overnight. It’s just had trouble garnering the respect of the cognoscenti, the car enthusiast types, the sorts of people who can see a pair of taillights flash by and identify year, make and model. Lexus representatives are not shy about the issue, in part because it’s hard to ignore years of critics calling your cars bland and soulless, while smirking, self-avowed “car guys” trade their BMW sedans in on new BMW sedans, even as they grumble about electronic nannies, iDrive and Chris Bangle

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First Drive: 2013 Lexus GS 350