Filed under: Etc. , Marketing/Advertising , Videos , Audi We’ve entered a new age of advertising , friends. One where manufacturers gleefully shill for their own ads instead of actual products. We’ve seen it with the teaser as for the Volkswagen Super Bowl spot, and now Audi has jumped into the game
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Video: Audi teases next Super Bowl spot
Filed under: Etc. , Marketing/Advertising , Ford Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its ” Drive One ” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S.
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Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"
Kia has announced a new 60-second commercial set to air during the fourth quarter of Super Bowl XLV.
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Kia Super Bowl XLVI commercial stars Adriana Lima, Motley Crue and Chuck Liddell [video]
Filed under: Budget , Europe , Marketing/Advertising , Hatchback , Fiat Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee , a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they’ve taken it to Italy for use in the ad campaign for the 2012 Fiat Panda . Italy’s had a tough time of late: just as it was trying to get Berlusconi and his “bunga bunga” in the rearview, its debt crisis went from ‘critical’ to ‘euro-zone threatening,’ austerity measures led to social and labor unrest, and now comes the capsized Costa Concordia and an Italian captain with the unique ability to trip and fall into a lifeboat before his passengers.
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Video: Fiat co-opts Jeep tagline for new Panda campaign
Filed under: Etc. , Marketing/Advertising , Videos , Volkswagen Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it calls an ad for an ad in its ” The Bark Side ” spot.
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Video: How Volkswagen came up with its "Bark Side" Star Wars dog ad
Filed under: Marketing/Advertising , Videos , Hatchback , Mercedes-Benz Mercedes-Benz has been working on airbag technology for more than 40 years, but now it has other innovations, like Colliision Prevention, that work to keep airbags where everyone wants them: hidden. So Mercedes has made a TV spot for the 2012 B-Class that’s also a letter to the airbag, saying somethiing to the effect of “I still love you, but…” We aren’t expected to see the B-Class in the U.S. for another two years, but at least you have the commercial to tide you over after the jump . Continue reading Mercedes-Benz says, “Thanks, Airbag” Mercedes-Benz says, “Thanks, Airbag” originally appeared on Autoblog on Sat, 21 Jan 2012 14:32:00 EST
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Video: Mercedes-Benz says, "Thanks, Airbag"