Video: GM chooses "Chevy Happy Grad" for Super Bowl ad

Filed under: Convertible , Performance , Marketing/Advertising , Videos , Chevrolet , Toys/Games Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game. Long Island, New York resident Zach Borst is that winner, and his first place entry is available after the jump. Borst decided to show what would happen if a new graduate was given a brand-new Camaro convertible as a graduation present – except the grad is really getting a mini fridge.

Link:
Video: GM chooses "Chevy Happy Grad" for Super Bowl ad

Poll: Is this Fiat Abarth ad good enough for the Super Bowl?

Filed under: Performance , Marketing/Advertising , Hatchback , Fiat Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That’s one of the big reasons it hasn’t been put on TV yet. You’ll see what we mean when you view the ad, titled “Seduction,” after the jump . It was the foam that made it iffy for the networks.

The rest is here:
Poll: Is this Fiat Abarth ad good enough for the Super Bowl?

Confirmed: Sky Sports gears up for F1 with dedicated channel

Filed under: Motorsports , UK There aren’t a lot of television stations in the world dedicated entirely to cars. On this side of the Atlantic, we have Speed and Discovery’s new Velocity channel, and the latter isn’t even all cars all the time. But now, the UK is getting its own dedicated Formula One network.

See the original post:
Confirmed: Sky Sports gears up for F1 with dedicated channel

What automotive ads went viral in 2011?

Filed under: Etc. , Marketing/Advertising , Chrysler , Volkswagen It’s been a serious year for automotive advertising. From dancing hamsters to big-name talent like Jennifer Lopez , Eminem and Dr. Dre , we saw automakers go all out in an attempt to lure buyers to their showrooms.

Continued here:
What automotive ads went viral in 2011?

Official: VW returning to Super Bowl with 60-second Beetle spot

Filed under: Marketing/Advertising , Hatchback , Volkswagen Two automakers emerged from last year’s Super Bowl as big winners with their million-dollar commercials. The first was Chrysler debuting its “Imported from Detroit” tagline to the melodic influences of one Eminem. The second was Volkswagen . Germany’s automotive brand for the people debuted two commercials during last year’s game, but we bet you only remember the one with the mini Darth Vader.

Read this article:
Official: VW returning to Super Bowl with 60-second Beetle spot

2012 Toyota Avalon

2012 Toyota Avalon Most new cars claim — sometimes laughably — to appeal to the young and young at heart. Most new cars claim–sometimes laughably–to appeal to the young and young at heart. The Avalon doesn’t bother with such pretense. Witness its retro advertising: commercials feature the 1954 song “Mr

See the rest here:
2012 Toyota Avalon