Category Archives: cs

Video: Lotus shows off slushbox equipped Evora S IPS

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Filed under: Coupe , Performance , Videos , Lotus Lotus would like to sell more Evoras, and it’s no secret that there are some customers who want to buy them, if not for the lack of an automatic transmission standing in the way. That hurdle’s been cleared for 2012, with the Evora receiving the six-speed automatic that Lotus calls IPS, for Intelligent Precision Shift. Mechanically it is the same Aisin unit found in the Toyota Camry (paired with a supercharged version of Toyota ‘s 3.5-liter V6) upgraded with Lotus electronics and actuators.

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Video: Lotus shows off slushbox equipped Evora S IPS

Video: Audi teases next Super Bowl spot

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Filed under: Etc. , Marketing/Advertising , Videos , Audi We’ve entered a new age of advertising , friends. One where manufacturers gleefully shill for their own ads instead of actual products. We’ve seen it with the teaser as for the Volkswagen Super Bowl spot, and now Audi has jumped into the game

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Video: Audi teases next Super Bowl spot

Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

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Filed under: Etc. , Marketing/Advertising , Ford Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its ” Drive One ” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S.

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Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

Report: GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don’t believe you"

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Filed under: Hybrid , Government/Legal , Safety , Hatchback , Chevrolet , Electric What a surprise. Today’s Congressional hearing over the Chevrolet Volt fire and the resulting investigation by the National Highway Traffic Safety Administration turned out to be contentious. The hearing took place in the Committee on Oversight and Government Reform’s Subcommittee on Regulatory Affairs, Stimulus Oversight and Government Spending. Just from the title of the event – “Volt Vehicle Fire: What did NHTSA Know and When Did They Know It?” – it was plain to see that chairman Darrell Issa was not looking to mess around

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Report: GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don’t believe you"

Stealthy Jeep Grand Cherokee special edition name contest announced

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Jeep has revealed a new special edition 2012 Jeep Grand Cherokee with a name that will be determined via an online contest. The “stealthy” looking Cherokee debuted at the Houston Auto Show today.

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Stealthy Jeep Grand Cherokee special edition name contest announced

Report: Daimler planning to open new plant in North America

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Filed under: China , Plants/Manufacturing , Mercedes-Benz , Nissan Size still matters, but the quest to be number one is also getting more headlines. Mercedes-Benz is the latest to stake its future on taking the top slot, with CEO Dieter Zetsche aiming to be the world’s largest premium maker by 2020. The specific number is 2.7 million vehicles sold that year, which represents an astronomical jump from 2011 sales of 1.26 million vehicles. To home in on that target, Mercedes intends to build factories in China and in North America – either Mexico or the U.S.

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Report: Daimler planning to open new plant in North America