Dodge Ram Heavy Duty | Auto Site News

Filed under: Budget , Truck , Marketing/Advertising , Work , Chrysler , Dodge Chrysler has decided to celebrate the Dodge Ram winning the Motor Trend Truck of the Year award by barring employees at its Auburn Hills headquarters from seeing the sun for 120 days. The company has turned its HQ into one big billboard with a 14-story building wrap. The 140-foot tall, 120-foot wide graphic features a massive 2010 Dodge Ram Heavy Duty atop a pile of rocks. The company says the wrap is part of a nationwide campaign to get the word out about the Ram’s win, and that around 200,000 people will see the display every day as they travel along I-75.

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Chrysler wraps Auburn Hills HQ in honor of Truck of the Year award

Filed under: Truck , Work , Chrysler , Dodge , Diesel During last summer’s bankruptcy proceedings, New Chrysler chose not to contract Cummins to produce a light-duty diesel engine for the its Ram pickup trucks. At a rumored 5.0 liters of displacement, this diesel engine would have been somewhat less powerful but also less expensive and more fuel efficient than the larger 6.7-liter inline six-cylinder diesel, also supplied by Cummins, in heavy duty Rams. Now our friends from PickupTrucks.com report that Dodge may be back in the light-duty diesel game. Joe Veltri, Chrysler vice president of product planning, reportedly said at the NTEA Work Truck Show, “We’re in discussions with Cummins

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Report: Chrysler reconsidering light-duty diesel for Ram