Category Archives: europe

Official: BMW M goes diesel, introduces M550d, X5 M50d, X6 M50d

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Filed under: Sedan , Performance , Wagon , Geneva Motor Show , Europe , Crossover , BMW , Diesel Rumors of BMW M launching a diesel model have been circulating for over a year, and confirmation has finally arrived in the form of not one, not two, but four M-fettled oil-burners, each sporting all-wheel drive and the oft-rumored tri-turbocharged 3.0-liter inline six. And before you get excited, none of them are slated for sale in the U.S. – this is a Euro-only affair. So with that unfortunate fact out of the way, let’s get to the details.

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Official: BMW M goes diesel, introduces M550d, X5 M50d, X6 M50d

First Drive: 2012 Audi A1 Sportback [w/video]

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Filed under: Budget , Europe , Hatchback , Audi , First Drives , Luxury Do We Really Want Audi To Think This Small In America? Perhaps… It is perhaps with all the speed of a mighty iceberg, but increasingly, more and more North American buyers appear willing to think smaller when pondering their next auto purchase. The other shoe, which still has largely yet to drop, is for automakers to convince consumers of the merits of a luxury subcompact, paying a price premium for a longer list of creature comforts, options and badge appeal

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First Drive: 2012 Audi A1 Sportback [w/video]

Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

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Filed under: Etc. , Marketing/Advertising , Ford Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its ” Drive One ” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S.

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Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

Report: Hiriko folding electric car headed for production

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Filed under: Concept Cars , Coupe , Etc. , Europe , Technology , Design/Style , Electric One very unusual electric car has debuted in Brussels. The Hiriko EV uses a hub-mounted electric motor at each wheel, though that’s not the most interesting aspect of the vehicle.

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Report: Hiriko folding electric car headed for production

Report: Trollhättan buys entire classic Saab collection to preserve museum

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Filed under: Classics , Europe , Saab , Earnings/Financials Despite the popular saying, history cannot simply repeated. So, when faced with the possibility of losing the entire classic collection of cars that had made up the official Saab museum in Trollh

Video: Fiat co-opts Jeep tagline for new Panda campaign

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Filed under: Budget , Europe , Marketing/Advertising , Hatchback , Fiat Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee , a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they’ve taken it to Italy for use in the ad campaign for the 2012 Fiat Panda . Italy’s had a tough time of late: just as it was trying to get Berlusconi and his “bunga bunga” in the rearview, its debt crisis went from ‘critical’ to ‘euro-zone threatening,’ austerity measures led to social and labor unrest, and now comes the capsized Costa Concordia and an Italian captain with the unique ability to trip and fall into a lifeboat before his passengers.

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Video: Fiat co-opts Jeep tagline for new Panda campaign