Filed under: Convertible , Etc. , Plants/Manufacturing , Specialty , Fiat Fiat 500C for MillionTreesNYC – Click above for high-res image Narrowing down the list of things for which New York City is known can be a daunting task, but its parks are arguably up there. Now the city is planning to plant a million new trees across its five boroughs over the course of the next decade, and Fiat has signed on to help.
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Fiat redefines "trunk space" for MillionTreesNYC initiative
Filed under: Rumormill , Fiat Now that Fiat has finally launched the 500 here in the United States, it’s time to start looking ahead. The automaker has already said that it will offer two other versions of the diminutive hatch – a high-performance Abarth -badged variant as well as a battery-electric vehicle – and now Fiat has disclosed that it is planning to create an all-new B-segment car specifically designed for the U.S. Motor Trend reports that the new B-car, dubbed Project L-Zero internally, is expected to arrive sometime during 2013. Fiat has not specified whether the new car will be a four-door sedan or five-door hatchback, nor did the automaker say if the B-segment vehicle would be sold in markets outside of the United States.
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Report: Fiat readying all-new B-segment four-door for U.S. by 2013
Filed under: Hirings/Firings/Layoffs , Ford , Volkswagen , Fiat Ex- Volkswagen and Ford executive Laura Soave has gone from creating the events that help sell cars to being the one in charge of selling them. Yes, Fiat has named Soave, the woman who helped put together the 50th Anniversary Barbie New Beetle in charge of reintroducing the Fiat brand to the United States after retreating from North America’s shores more than 25 years ago. Of course, Soave, 37, has also done more substantive things, including being VW’s head of advertising and communications for the company’s large(ish) passenger cars and SUVs. At Ford, Soave held down various positions, including “Brand DNA Manager.” Soaves’ official title as Head of the Fiat Brand for North America not only installs her at the top of the pyramid, it puts her name on the profit-and-loss bottom line and has her answering directly to Sergio Marchionne
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Ex-VW exec named head of Fiat North America