Category Archives: fiat

First Drive: 2012 Audi A1 Sportback [w/video]

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Filed under: Budget , Europe , Hatchback , Audi , First Drives , Luxury Do We Really Want Audi To Think This Small In America? Perhaps… It is perhaps with all the speed of a mighty iceberg, but increasingly, more and more North American buyers appear willing to think smaller when pondering their next auto purchase. The other shoe, which still has largely yet to drop, is for automakers to convince consumers of the merits of a luxury subcompact, paying a price premium for a longer list of creature comforts, options and badge appeal

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First Drive: 2012 Audi A1 Sportback [w/video]

Video: Fiat co-opts Jeep tagline for new Panda campaign

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Filed under: Budget , Europe , Marketing/Advertising , Hatchback , Fiat Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee , a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they’ve taken it to Italy for use in the ad campaign for the 2012 Fiat Panda . Italy’s had a tough time of late: just as it was trying to get Berlusconi and his “bunga bunga” in the rearview, its debt crisis went from ‘critical’ to ‘euro-zone threatening,’ austerity measures led to social and labor unrest, and now comes the capsized Costa Concordia and an Italian captain with the unique ability to trip and fall into a lifeboat before his passengers.

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Video: Fiat co-opts Jeep tagline for new Panda campaign

Official: Fiat Panda Classic keeps old model on the (European) market

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Filed under: Budget , Europe , Hatchback , Fiat When a new vehicle arrives, the previous model is usually consigned to the history books. But that isn’t always the case. Volkswagen , for example, has continued production of outdated models in South America and other markets years after they’ve been replaced.

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Official: Fiat Panda Classic keeps old model on the (European) market

Report: Turkish private equity firm jumps into Saab buying fray

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Filed under: China , Saab , Middle East The next chapter in the Saab opera has a new protagonist called Brightwell Holdings, a Turkish private equity firm. Brightwell is is perhaps the unknown Turkish entity mentioned last year as having an interest in bankrupt Saab, along with India’s Mahindra & Mahindra . A board member at Brightwell said the company will spend two weeks evaluating Saab’s assets and then will make a bid, “there’s no question.” Turkey doesn’t have a national car company, but it does have plenty of automotive manufacturing expertise since Ford , Fiat and Renault have factories there. Brightwell has said it would keep Saab production in Trollh

2013 Fiat Panda 4×4 caught in the snow

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Most of the design details are available for all to see as engineers have refrained from wrapping it in too much camoflage.

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2013 Fiat Panda 4×4 caught in the snow

Report: Dodge Dart to use transmission from Hyundai

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Filed under: Budget , Sedan , Plants/Manufacturing , Chrysler , Dodge , Hyundai Hyundai CEO John Krafcik has confirmed that the Korean automaker will supply Chrysler with transmissions for its new Dodge Dart , according to Car and Driver . While the two automakers may seem like odd dance partners, the tie-up makes plenty of sense. Both companies use engines born out of the now-defunct Global Engine Manufacturing Alliance with Mitsubishi . As a result, 2.0- and 2.4-liter four-cylinder engines found in the Dart share more than a few strands of DNA with the same displacement engines found under the hood of vehicles like the Hyundai Sonata

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Report: Dodge Dart to use transmission from Hyundai