Deep Dive: Mini’s Big Plans The third-generation Mini will spawn four new models. In early 2013, the Mini Paceman crossover coupe — the seventh and final body style of the current Mini — will arrive. Just six months later, the third-generation new Mini is set to debut.
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Deep Dive: Mini’s Big Plans
Filed under: Hybrid , Sedan , Performance , Marketing/Advertising , Videos , Infiniti , Porsche , Luxury We don’t imagine that many new-car buyers are cross-shopping their local Infiniti and Porsche dealerships, but there’s at least one segment of the automotive industry where the two automakers both play ball: high-performance hybrid luxury sedans, which may be the single most conflicted niche of the automotive sphere in the known universe. In any case, here we are with the Infiniti M35h and Porsche Panamera S Hybrid . Each one is marketed as both a somewhat greener luxury vehicle and a performance sedan. We’d guess it’s the performance side of the equation that would be most interesting to the majority of buyers, leaving fuel efficiency a welcome bonus
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Video: Followup: Infiniti M35h is world’s "fastest" hybrid
Filed under: Budget , Europe , Marketing/Advertising , Hatchback , Fiat Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee , a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they’ve taken it to Italy for use in the ad campaign for the 2012 Fiat Panda . Italy’s had a tough time of late: just as it was trying to get Berlusconi and his “bunga bunga” in the rearview, its debt crisis went from ‘critical’ to ‘euro-zone threatening,’ austerity measures led to social and labor unrest, and now comes the capsized Costa Concordia and an Italian captain with the unique ability to trip and fall into a lifeboat before his passengers.
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Video: Fiat co-opts Jeep tagline for new Panda campaign
Filed under: Coupe , Performance , Chevrolet , First Drives Elevating The Muscle Car Rivalry To A Whole New Level Ford versus Chevy . It’s one of the greatest rivalries in the world, joining the likes of Coke versus Pepsi and Michigan versus Ohio State. While the Mustang and Camaro can’t be credited as the first two vehicles to start the Blue Oval and Golden Bowtie wars, it’s fair to say the two muscle cars kicked the battle into high gear in the 1960s. Wherever there are rivals, you can be sure there will also be healthy levels of both respect and distaste for one another
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First Drive: 2012 Chevrolet Camaro ZL1
Filed under: Etc. , Marketing/Advertising , Videos , Volkswagen Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it calls an ad for an ad in its ” The Bark Side ” spot.
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Video: How Volkswagen came up with its "Bark Side" Star Wars dog ad
Filed under: Concept Cars , Hatchback , Mini The Mini Rocketman (we’ll spare you the Elton John lyrics) was one of our favorite concepts from the 2011 Geneva Motor Show . Sure, the name is silly, but this pint-sized concept showed what could be in store for an even more mini Mini . A smarter Smart , if you will. However, a new report from CAR states that the entry-level Mini project has allegedly been canned.
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Report: Mini Rocketman reportedly canned