Video: Memory Jog – Revisiting the Mercury Tracer

Filed under: Classics , Marketing/Advertising , Videos , Mercury Classic Mercury Tracer – Click above to watch the video after the break “It’s peppy,” the salesman said as an enticement to buy… It’s not that the Mazda 323/ Ford Laser-based first-generation Tracer was a bad car, but the Escort apparently called stronger for our own hard-earned dollar, so we drove home in a brand new 1989 wagon. Ford apparently figured this out with the second-generation Tracer, which was joined with the Escort as part of a comprehensive redesign in the early 1990s. Must have been a step in the right direction – that car managed to make it onto Car & Driver’s 10Best list

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Video: Memory Jog – Revisiting the Mercury Tracer

Dealers report new Mercury compact will exhume Tracer name

Filed under: Marketing/Advertising , Ford , Mercury If you’re a big fan of Mercury … okay, there probably aren’t many Mercury fans, but it looks like Ford is hoping to change that by 2011 – or at least stop certain franchisees from crumbling. On Sunday, we told you that Ford President Mark Fields told dealers at the company’s annual meeting that an all-new Focus-sized offering was heading over to the product-starved Mercury marque, and now we have fresh rumors of said vehicle’s name. Now, Automotive News quotes two dealer sources as saying that the next Mercury will carry the Tracer name – a marque that’s been lost to the ether for some time.

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Dealers report new Mercury compact will exhume Tracer name

Dealers report new Mercury compact will exhume Tracer name

Filed under: Marketing/Advertising , Ford , Mercury If you’re a big fan of Mercury … okay, there probably aren’t many Mercury fans, but it looks like Ford is hoping to change that by 2011 – or at least stop certain franchisees from crumbling. On Sunday, we told you that Ford President Mark Fields told dealers at the company’s annual meeting that an all-new Focus-sized offering was heading over to the product-starved Mercury marque, and now we have fresh rumors of said vehicle’s name. Now, Automotive News quotes two dealer sources as saying that the next Mercury will carry the Tracer name – a marque that’s been lost to the ether for some time

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Dealers report new Mercury compact will exhume Tracer name