Teased: Mitsubishi teases mystery reveal ahead of Geneva

Filed under: Geneva Motor Show , Crossover , Mitsubishi , Design/Style Mitsubishi has been something of a punching bag among both analysts and critics in the United States for some years now, with lukewarm reception to new products and meek sales figures. But while few were paying attention, the Japanese brand’s pendulum made a mighty swing in the right direction in 2011 , with sales finishing up over 40 percent year-over-year, making it the second fastest-growing brand in the States. Of course, total brand sales were just 77,995 (2010 sales: 55,683), but one has to start somewhere. Buoyed by increasing demand for new products like the Outlander Sport , Mitsubishi isn’t quite “feeling its oats” just yet, but it’s alive and kicking.

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Teased: Mitsubishi teases mystery reveal ahead of Geneva

2012 Mitsubishi Outlander

2012 Mitsubishi Outlander The Outlander and the Outlander Sport may share platforms and names, but there’s no mistaking the two when placed side by side. The Outlander and the Outlander Sport may share platforms and names, but there’s no mistaking the two when placed side by side. While the Outlander Sport is a smaller crossover designed to target young buyers, the Outlander is now a more mature, sophisticated, and family-friendly offering than ever before. Although this second-generation model dates back to 2006, a midcycle update lent the Outlander an aggressive, sporty exterior (blatantly inspired by the Lancer Evolution), along with some upgraded interior materials.

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2012 Mitsubishi Outlander

2012 Mitsubishi Outlander Sport

2012 Mitsubishi Outlander Sport The Outlander and the Outlander Sport may share platforms and names, but there’s no mistaking the two when placed side by side.We know it’s easy to do, but don’t confuse the Mitsubishi Outlander with the Outlander Sport. We know it’s easy to do, but don’t confuse the Mitsubishi Outlander with the Outlander Sport. Although the two vehicles share names, platforms, and styling cues, their personalities are markedly different. While the Outlander has evolved into a larger, family-oriented vehicle, the Sport is a svelte crossover targeted at buyers who want an affordable and frugal sport-utility vehicle.

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2012 Mitsubishi Outlander Sport

Report: Mitsubishi Outlander Sport plug-in hybrid coming to U.S. in 2013

Filed under: Hybrid , Technology , Crossover , Mitsubishi 2011 Mitsubishi Outlander Sport SE – Click above for high-res image gallery According to a new report from Ward’s Auto , a top Mitsubishi executive says a plug-in hybrid version of its Outlander Sport is bound for the U.S. in 2013. Unveiled in concept form at the 2009 Tokyo Motor Show , Mitsubishi touts the hybridized crossover’s “environmental and on-road performance,” as well as its electrified powertrain, which combines a 1.6-liter gasoline-powered four-cylinder and the necessary hybrid hardware to a lithium-ion battery pack. The Outlander Sport plug-in hybrid will mark Mitsubishi’s second electrified offering in the States

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Report: Mitsubishi Outlander Sport plug-in hybrid coming to U.S. in 2013

2011 Mitsubishi Outlander Sport SE AWC

2011 Mitsubishi Outlander Sport SE AWC Mitsubishi enters a suddenly crowded segment. As today’s A.D.D. culture has filtered into the auto market, new niches seem to pop up overnight, and they’re immediately swamped with competitors. The latest auto niche is the small crossover, and here’s Mitsubishi on the vanguard with the Outlander Sport (although the Nissan Juke, with its megabucks ad budget, may be more well-known).

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2011 Mitsubishi Outlander Sport SE AWC