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Chevrolet signs Tim Allen as brand’s new voice
Posted by: | CommentsFiled under: Marketing/Advertising , Chevrolet , GM , Celebrities General Motors has officially announced that television and movie star Tim Allen will be the new “voice of Chevrolet ,” starting with a series of ads that will begin airing on September 7. These ads will be for the all-new 2011 Chevrolet Cruze , and while Allen is a big-name with a very recognizable voice, GM’s vice president of marketing, Joel Ewanick, reminds us that “the car will be the star.” Allen is best known for his starring role on the long-running 1990s sitcom Home Improvement , as well as his roles in The Santa Clause movies and as the voice behind Buzz Lightyear in the Toy Story trilogy. In addition, Allen is also a well-known automobile enthusiast and has an extensive car collection.

Report: Toyota’s Daihatsu recalls over 500,000 minicars over… fading taillamps?
Posted by: | CommentsFiled under: Budget , Japan , Recalls , Hatchback , Toyota , Daihatsu Daihatsu has announced plans to recalling over 500,000 vehicles in Japan due to taillight lenses that can fade over time. The lenses, originally orange, will bleach white with exposure to the sun, leading to a potential safety risk. As a result, Daihatsu is recalling a total of 435,423 Move hatchbacks built between 1995 and 2000, as well as 145,769 Mira models manufactured from 1998 to 2000. Both vehicles fall into Japans micro-car category and are powered by fuel-thrifty .66-liter engines.

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Report: Toyota’s Daihatsu recalls over 500,000 minicars over… fading taillamps?
First Drive: 2011 Kia Optima
Posted by: | CommentsFiled under: Sedan , Kia , First Drive You’ve Come a Long Way, Baby 2011 Kia Optima – Click above for high-res image gallery We admit it – we’re genetically preprogrammed to be shallow creatures. Despite our moms’ best efforts, recognizing inner beauty is all well and good, but it’s physical beauty that first puts both people and consumables on our radar. Exhibit A? The 2011 Kia Optima .

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First Drive: 2011 Kia Optima


