Filed under: Etc. , Marketing/Advertising , Videos , Audi We’ve entered a new age of advertising , friends. One where manufacturers gleefully shill for their own ads instead of actual products. We’ve seen it with the teaser as for the Volkswagen Super Bowl spot, and now Audi has jumped into the game
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Video: Audi teases next Super Bowl spot
Filed under: Volvo There are drawbacks to being the property of a larger conglomerate, to be sure, but there are also benefits. Taking advantage of group buying power, shared developments costs and synergies with products from other divisions, for instance. And these are things that, since splitting off from Ford a couple of years ago, Volvo does not have at its disposal any longer. That’s why the Swedish automaker is looking for a partner with which to share development costs – specifically those attached to developing a new small car range
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Report: Volvo looking for small car partner
Filed under: Hybrid , Sedan , Performance , Marketing/Advertising , Videos , Infiniti , Porsche , Luxury We don’t imagine that many new-car buyers are cross-shopping their local Infiniti and Porsche dealerships, but there’s at least one segment of the automotive industry where the two automakers both play ball: high-performance hybrid luxury sedans, which may be the single most conflicted niche of the automotive sphere in the known universe. In any case, here we are with the Infiniti M35h and Porsche Panamera S Hybrid . Each one is marketed as both a somewhat greener luxury vehicle and a performance sedan. We’d guess it’s the performance side of the equation that would be most interesting to the majority of buyers, leaving fuel efficiency a welcome bonus
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Video: Followup: Infiniti M35h is world’s "fastest" hybrid
Filed under: Spy Photos , Videos , Hatchback , Mercedes-Benz , Luxury Last we heard, Mercedes-Benz was planning to bring its new A-Class to North America, a market where the current model has never been sold. But whether it makes the trek or not, there’s little question that the new premium hatchback will be a vital product for Daimler. While the current A-Class hasn’t been a smashing success, the segment has grown into an important one for luxury automakers like Audi with its A3 and BMW with its 1 Series . The new model, however, aims to take a slice of that particular pie once it debuts as anticipated in production form at the upcoming Geneva Motor Show in a couple of months from now
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Video: Mercedes teases A-Class ahead of Geneva debut
Filed under: Motorsports , Hybrid , Sedan , Performance , Etc. , Marketing/Advertising , Hatchback , Infiniti , Porsche , Luxury Infiniti has started throwing stones at the Porsche Panamera S Hybrid . The Japanese luxury brand aims to pit its M Hybrid against the electrified German five-door in a fight for the title of the world’s fastest-accelerating production full hybrid. How’s that for a mouthful?
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Video: Infiniti teases M hybrid drag race against Porsche Panamera S Hybrid
Mercedes has released the first teaser video of the 2012 A-Class, ahead of its debut at the Geneva Motor Show.
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2012 Mercedes A-Class teased – debuts in Geneva [video]