Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

Filed under: Etc. , Marketing/Advertising , Ford Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its ” Drive One ” tag line for “Go Further,” which will be used in marketing campaigns in both the U.S.

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Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"

Report: GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don’t believe you"

Filed under: Hybrid , Government/Legal , Safety , Hatchback , Chevrolet , Electric What a surprise. Today’s Congressional hearing over the Chevrolet Volt fire and the resulting investigation by the National Highway Traffic Safety Administration turned out to be contentious. The hearing took place in the Committee on Oversight and Government Reform’s Subcommittee on Regulatory Affairs, Stimulus Oversight and Government Spending. Just from the title of the event – “Volt Vehicle Fire: What did NHTSA Know and When Did They Know It?” – it was plain to see that chairman Darrell Issa was not looking to mess around

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Report: GM CEO stands up for Chevy Volt in D.C. hearing; Issa tells NHTSA: "I don’t believe you"

Report: Trollhättan buys entire classic Saab collection to preserve museum

Filed under: Classics , Europe , Saab , Earnings/Financials Despite the popular saying, history cannot simply repeated. So, when faced with the possibility of losing the entire classic collection of cars that had made up the official Saab museum in Trollh

Official: Kimi Raikkonen marks official return to F1 with Lotus test run [w/video]

Filed under: Motorsports , Lotus Few drivers have caused the kind of speculation that Kimi Raikkonen has in the past few years alone. Will he take a Ferrari payoff and make way for Fernando Alonso ? Will he find another ride in Formula One ? Will he make it in the World Rally Championship ?

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Official: Kimi Raikkonen marks official return to F1 with Lotus test run [w/video]

Report: Memo says Bush administration almost pushed GM and Chrysler into earlier bankruptcy

Filed under: Government/Legal , Chrysler , GM , Earnings/Financials 2008 was one crazy, almost surreal year. It was the year when the economy took a nosedive, and the U.S. auto industry nearly ceased to exist.

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Report: Memo says Bush administration almost pushed GM and Chrysler into earlier bankruptcy

2012 Dodge Charger SXT Plus – Four Seasons Introduction

2012 Dodge Charger SXT Plus – Four Seasons Introduction America’s bad-boy sedan goes to finishing school The Dodge Charger exists in a class of one. Its attitude, style, and rear-wheel drive distance it from an otherwise bland segment defined by the unexceptional Ford Taurus, Chevy Impala, and Toyota Avalon. As much as we respect the Charger’s swagger, though, we could never get past its less compelling traits — tired six-cylinder engines, sluggish transmissions, and a dour interior.

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2012 Dodge Charger SXT Plus – Four Seasons Introduction