Filed under: Marketing/Advertising , Chevrolet , GM , Celebrities General Motors has officially announced that television and movie star Tim Allen will be the new “voice of Chevrolet ,” starting with a series of ads that will begin airing on September 7. These ads will be for the all-new 2011 Chevrolet Cruze , and while Allen is a big-name with a very recognizable voice, GM’s vice president of marketing, Joel Ewanick, reminds us that “the car will be the star.” Allen is best known for his starring role on the long-running 1990s sitcom Home Improvement , as well as his roles in The Santa Clause movies and as the voice behind Buzz Lightyear in the Toy Story trilogy. In addition, Allen is also a well-known automobile enthusiast and has an extensive car collection.
